KZ, the brand name under which the Guangdong-based Dongguan Yuanze Acoustics Technology Co., Ltd operates, was founded in 2008, making it a legacy brand by Chi-Fi standards. The founders are Keith Yue, a former Audio-Technica engineer, and Zen Li, a Western-trained classical musician. The name KZ isn't just a nod to the founders' initials, but is also short for "Knowledge Zenith". The company offers an impressive range of low-priced earphones that crib the form-factor from many moderately priced earphones provided by the mainstream brands. KZ originated, in 2013 advocated ultimate, fashion and simplicity focusing on the faith of revolutionary pursuit ultimate attitude forward life. KZ is the world's leading audio earphone device manufacturer, provides professional audio KZ service covering more than 100 countries and regions.